One of the best ways to bring traffic to your website business is to use paid ads. This is a way to bring targeted traffic that is more likely to engage with the site or buy your products. Each paid ads method will require a specific strategy and methodology since many platforms are different. Facebook ads are very popular but can cost a fortune if you don’t know what you are doing.
Once you get the hang of things then it can be an extremely cost-effective strategy to build a brand or increase revenue for your business. There are a number of things that you have to figure out and there is a bit of a learning curve. In this article, we will give you several tips so you can get started running a successful ad campaign on Facebook.
Tips for getting Facebook Ads
1. Always be testing
When you run an ad campaign you shouldn’t limit yourself to one type of ad. This is because you don’t really know what people are going to respond to more favorably. You’ll need to have a couple of different ads done and try both of them. This is called A/B testing.
With this system, you should have two different ads with only a few differences between them. If they both perform the same then make more changes to one and see if it moves the needle.
For instance, you can create two different ads with the Facebook ad template with one using a particular image and the other one with a different image and both with the same text. Then, try the reverse by using the same image for both versions and changing the text.
Keep doing this until you find one that outperforms the other by a wide margin and uses that for your ad campaign going forward.
2. Set a budget
The testing process can get expensive very quickly. Although you should expect to pay more for your ads, in the beginning, the costs should be kept under control so you don’t wipe out your ad spend budget too early.
The key is to set a daily budget limit so that you won’t end up spending too much early on. You may not get the results you are looking for with your initial budget, but once your testing yields some results it will return a good ROI on what you are spending.
3. Find the right audience
One of the best things about using Facebook ads is how you can target the people who will best respond to the ads for your product or service. You can make sure that you are only paying for the right people to see your ads and not wasting money on people who would never be interested.
It’s important to understand who the audience is, however. Create a profile of the ideal customer for your product and list out the many traits they would have. Include their demographics, how much money they make, what they are interested in, and where they live. This will help you narrow down your audience and can make sure the ads are only shown to them.