In 2021, video marketing has emerged to be the most popular way of marketing in almost every industry. The rise in the popularity of videos has boosted the use of video marketing. Individual creators and brands have started to take the help of video in order to reach out to more people and get access to a bigger audience circle in the long run. Here are the Video marketing tricks to boost your website traffic.
At least 83.3% of internet users regularly watch videos in the United States of America, and the same is the case when we talk about other countries.
It is estimated that an average person possibly spends 100 minutes per day watching videos. So you can understand how popular video has become in the last few years. YouTube, which is the world’s biggest video sharing platform, has seen a monumental rise in its user base. Especially due to the pandemic, as people were confined to their homes, videos got even more attention than they ever received before.
Video marketing statistics clearly reveal that a brand must definitely use videos for marketing its products or services. If this is your first time using videos to reach out to people, then here are some amazing tips that will help you to boost your website traffic very quickly.
#1. Get Social –
In order to generate more views and get a rise in traffic on your website, it is important to get social. You can’t just produce good content and sit back, hoping that others will discover it themselves.
No! You have to advertise and get social about it. You need to tell more people about what you have created and how it can be valuable. Only then can people know more about your brand. Use social media to promote your content, and you will definitely see a significant rise in the overall web traffic leading towards the website.
#2. Write Attractive Headlines –
A lot of people don’t realize this, but writing good headlines can seriously attract a lot of attention. It is one of the most crucial parts of your content, and if it lacks a good headline, then viewership will see a drop in numbers.
Even the most interesting of all videos can get ignored if it does not come with an attractive headline. So, before you are going to publish your video on the web, it is essential that you learn more about how to write compelling headlines for your videos.
#3. Use Proper Thumbnails –
Thumbnails can really make or break the videos that you put out on your website. A thumbnail is the acute representation of the video and what it is about. Your viewers should be able to know what they can expect from the video by taking a look at the thumbnail.
A good thumbnail can attract more people and increase your viewership. This, in turn, can lead to more traffic to your website and hook the audience to watch your content on a regular basis. So, never forget to use thumbnails when making video content.
#4. Use Paid Advertising –
In order to increase your website traffic via video marketing, you should use paid advertising at least once. Yes! More than 24% of marketers use paid ads to enjoy better viewership and reach. A lot of people are skeptical about paid advertising, but you should know that it really works.
Paid advertising has the capability to present your videos to a wider audience and allow more people to engage with them. It can increase the views by at least 45%, and in some cases, the numbers are even higher. It is one of the best ways to channel organic traffic.
#5. Be Consistent –
One of the keys to success in video marketing is by being consistent. With thousands of videos being uploaded on the web every day of the year, it can get quite difficult for people to discover your content during the initial days.
But, that should not stop you from focusing on making good videos. You have to consistently work towards them and create more videos. Very soon, you will see that people are paying more attention to your videos, increasing organic traffic. A lot of brands miss out on the best parts of video marketing because they’re not consistent.
#6. Embed The Links –
A great way to drive more traffic towards your videos is quite simple – you just embed the links to the videos. Whenever your audience is going to watch the videos you are creating, they should have quick access to the links to your website.
The easier they get access to these links, the more response you are going to get from them. If your links are not present on the video or its description, only a few people will open the browser and manually type your brand name to check your products.
#7. Use Proper Keywords –
You should not forget to use keywords when taking the help of video marketing. Yes! Just like keywords help your standard blogs get better organic views and traffic, the same thing happens with videos. The right keywords can actually drive 30% more traffic towards your videos.
This is because the kind of keywords you use can influence make your videos more discoverable in the longer run. You can even use trending hashtags to increase your chances of being discovered.
#8. Videos Must have Sharing Buttons
Do not forget to add the sharing button to your videos. Why? Customers always like those videos where they can engage themselves and be a part of. Thus, the sharing option will help them share the videos with their near and dear ones. Consequently, your website traffic will enhance manifold.
Final Words –
As you can see, there are a lot of ways in which you can boost your website traffic in the longer run. Video marketing is one of the best ways that can help you do so. In 2021, video marketing has come a long way, and it continues to rule the marketing industry.
You can definitely follow these tips if you are interested in improving your website traffic. These are very effective and can always help you to get a better viewership in the longer run.