What are the advantages of the investment online marketplaces? Which one should you choose? Let’s discuss.

It is hard to find a person who has never purchased some goods on the online marketplaces. Recently, they have become an integral part of our life and have appeared, including in the field of investments. In this article, we will understand why investment online marketplaces are needed, what are their advantages and disadvantages. Here is ecommerce digital marketing.

What is an online marketplace

Before proceeding with the analysis of the trading on the investment online marketplaces, we should find out what these services are. An investment online marketplace is an online platform for the execution of purchase and sale transactions between sellers and buyers. In the investment industry, it serves as a showcase for investors looking to buy or sell securities and commodities. Buyers are given a wide selection of objects in which they can invest without leaving home. It is very convenient.

Advantages of the investment online marketplaces for investors

It’s hard to overrate the convenience and usefulness of such platforms for the investors. We can note the following advantages of the investment (or financial) online marketplaces:

l  Wide choice of trading instruments. Investors do not need to spend a lot of time searching the Net for securities and other assets. The online marketplace provides its users with the maximum number of trading instruments and various investment objects. You just need to go to the platform, set the necessary filters for the search and choose the best ones from the proposed options.

l  No overpayments. When the investors cooperate with brokers, they have to monthly pay some percent from their income. It can reach up to 70%. investment online marketplaces also takes a commission after the conclusion of the contract, but it is much lower than the commissions of brokers. The commission is from 5 to 25% depending on the marketplace.

l  Safe transactions. The platform employs a team of experienced lawyers who check all the assets posted on the site and the state of their documentation. In addition, lawyers accompany their clients up to the signing of the contract, as well as consult them after the transaction.

l  Freedom of choice. The platform allows users to independently choose objects in which they are ready to invest their money. Based on  their knowledge, the investors make a conclusion about the reliability and profitability of the acquired assets. This allows them to make decisions on their own and not to trust their funds in the wrong hands.

l  Competition like the engine of progress. Due to the fact that a large number of suppliers and their offers are collected in one place, there is high competition between them. This contributes to the fact that the most reliable investment objects remain on the market.

Disadvantages of the investment online marketplaces for investors

  •       Not always suitable for beginners. In order to acquire reliable and profitable assets, you need to have considerable financial knowledge and experience, understanding the financial market. The online marketplaces often do not provide investment consulting, copy-trading, or (especially) fiduciary management, so a newbie cannot entrust the selection of shares to anyone else. In this regard, there is a high risk of financial losses.
  •       Developing proper investment strategies takes a lot of time. When investors turn to a fiduciary management service, they no longer waste time looking for great deals. And in the case of using an online marketplace, investors independently choose securities and other assets to invest in.

How to chose a financial online marketplace?

At the moment, there are a large number of investment online marketplaces on the market. In order to make the right choice, you need to consider the following criteria:

  •       Quantity of sellers and buyers. The more people use the platform, the more likely it is that a selected online marketplace is a safe place for investing and getting some investment services
  •       Availability of reviews and ratings of the sellers. A large number of reviews is a sign that the online marketplace is active. Pay attention, what do the customers say about the online marketplace, but be aware of false reviews ordered by this online marketplace or rival firms.
  •       Availability of secure payment methods. Usually, you can top up your account either on the platform itself using VISA and Mastercard. If for payment you are obligated to send money to any electronic wallet (for example, in the PayPal system), then be careful. This payment method is not secure and does not guarantee a refund if necessary.
  •       Working time of the platform. The longer the marketplace has been operating, the less the risk of running into scammers and losing your money.

Useful examples

There are a lot of online marketplaces which work in the investment industry. let’s talk about some of the mont popular financial online marketplaces.

  1. Waldora Company

Waldora Company is a young company that has the functionality of an investment online marketplace and provides a wide range of financial services. A distinctive feature of the organization is commission-free CFDs. Also, with the help of the Waldora Company, it became possible to invest in modern ESG investments.

The main activities of the company:

  • Securities, cryptocurrencies, indices and commodities trading, forex and trading other trading instruments.
  • Financial analytics. The Waldora Company’s specialists publish weekly analitical materials, news reports, reviews and forecasts in the field of finance and investment. They are published on the company’s website and are available to all visitors for free.
  • Education. Waldora Company offers special courses for novice investors and traders to get comfortable in a new field. It provides open access to online webinars, full courses and short lectures.
  • Investment consulting. Based on your goals, the company’s specialists will help you to draw up an investment strategy, as well as form a ready-made portfolio. You do not need to waste your time looking for profitable investment offers. The company’s experts will do it for you. In addition, you can use the fiduciary asset management service and simply achieving passive income.
  • Tools for the market analysis. The Waldora Company’s website has over 6,500 ready-made trading optimization tools. With a help of them, you can independently track the dynamics of exchange quotes and other economic data. For convenience and clarity, all data is shown in the form of charts, indicators and widgets.
  1. AvaTrade

AvaTrade is a company that has been providing investment and online trading services since 2006. At the moment, this firm has representative offices in China, Israel, the United Arab Emirates and Ireland. The main areas of working of the AvaTrade are:

  • Trading in the stock, derivatives and cryptocurrency markets. Here the company provides access to the latest version of the MetaTrader trading platform and its own software for trading.
  • Market analysis. With the help of the built-in indicators, traders can independently conduct technical analysis of the market, as well as build various charts. And with the help of the “Economic Calendar” service, you can track economic events which affect the exchange quotes.
  • Algorithmic trading. It implies setting up trading bots, as well as automating trading using the trade copy service.
  • Education. The AvaTrade’s website has video tutorials for investors of various levels, as well as a demo account that simulates real trading and helps to train using the theoretical knowledge in practice.
  1. Plus500

Plus500 is a British company founded in 2008. It is a provider of CFD contracts and some other services for investors. The main activities of the firm are:

  •       Trading on the stock, currency and cryptocurrency, derivatives and commodities markets, as well as trading futures and options.
  •       Technical analysis. It is carried out using a special set of tools and the ability to build charts, graphs and diagrams.
  •       Fundamental analysis. It is carried out using a special service that monitors all economic events in the world in real time.
  •       Education. Video tutorials will introduce you to the basics of trading, and a demo version of stock trading will help you to solidify the theory.


Investment online marketplaces are becoming more and more popular. They facilitate the searching for profitable assets to invest in and guarantee the safety of the transactions you are making. If you have the experience of working with the investment online marketplaces, please,  write about it below in the comments.


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