Building a strong website is central to any business in the 21st century. Most consumers find new brands by searching online and looking through various websites.
That’s why it’s essential that your real estate business has a professional website that creates a strong first impression on potential customers and clients. Your website needs to be clear, concise, and easy to navigate so that you pique the interest of your visitors.
Your website can be used as an area for clients to get in contact with your team or take a look at your portfolio. It’s an advertisement for your business and provides the perfect way to generate leads and sales.
Luckily, creating a website has never been easier. With platforms like WordPress and various add-ons, such as the WordPress IDX plugin, you can build a smart and credible website to attract new customers.
So, what should you include in your real estate website? Here are some of the key features that every real estate website needs to have.
Regular Updates
As a real estate business, your offerings are constantly changing. Old properties get sold and new properties are placed on the market.
Your site should be updated regularly to keep your customers fully informed on the latest changes. They will look on your website to learn more about real estate and see what is currently on the market.
Aside from showing your properties, include additional information on your site to capture your target audience’s attention. For example, you could write a weekly blog and have a news tab sharing real estate related topics.
Having SEO-optimized blog posts will enhance the credibility and authority of your site. It will also boost your website’s rankings on search engine results pages (SERPs).
Easy to Navigate
Your site should be accessible to everybody and it should display your professionalism as a real estate company. Consumers will not stay on a website that is slow to load and difficult to use.
To optimize your user experience (UX), make sure that your website is easy to use and make it simple for your consumers to find exactly what they need. Make the page buttons easy to spot at the top of the homepage and include a search bar so that they can find the right information.
Having an advanced search option will enable people can type in a specific search term and find the perfect property. For example, if they want a property with a garden or garage, they should be able to search for these keywords on your website to find the properties that match their needs.
High-Quality Photos
As a real estate business, photos are your main form of advertisement. Marketing your business with high-quality photos will captivate your target audience and encourage them to get in touch with you.
Stunning photos can show your visitors what’s on offer and why they should consider one of your properties. Without great photos, your visitors might click straight off your website and consider finding a property with one of your competitors.
