Contextual marketing, or context marketing, is starting to capture the interest of marketers. This type of marketing seeks, in addition to knowing the user, to understand his environment: the context and the emotions that motivate purchasing decisions, in order to offer perfect content. Lets know about the Marketing tips for online entrepreneurs in 2021.
The importance of content in your marketing campaigns is a topic that has been the subject of much debate and analysis in recent years. Having good content is what makes the difference in the digital age. This is why the expression “content is king” cannot lose its relevance. Even in the music industry, it will never lose its value. If you don’t put high-quality tracks on SoundCloud or Spotify, you are losing the marathon with the competition. You can buy SoundCloud likes and followers to get better results with the promotion of your tracks.
But content alone is of no value. The only real measure of the value of content is its relevance and results. When thinking about a good contextual marketing strategy, you don’t have to ask yourself how to do better, but how to do it differently?
How to improve the customer experience and communicate with your audience on the preferred channels and in a context adapted to each interaction? How to understand what motivates each type of consumer?
Whenever content meets (or exceeds) customer expectations, solves a problem or is informative for the public, or even adapts to consumer research, it is called contextual marketing.
Contextual marketing refers to the ability to deliver the right content or experience to the right person, in the right place, at the right time, based on all of the brand’s previous interactions and current needs of that person.
Contextual marketing aims to deliver a personalized brand experience, with a high degree of real-time personalization across as many channels as possible. The key to this hyper personalization process is context. It is only in this spirit that a relevant communication will be proposed.
Try to get User Generated Content (UGC)
User Generated Content refers to any branded content created by unpaid contributors. These can be photos, videos, testimonials, etc. User-generated content is typically posted online, where it can easily create a buzz.
The main advantage of this type of content is that your fans take charge of promoting your brand. By letting your customers and followers speak, it is possible to make your marketing efforts more effective. And for good reason, who do you trust the most: a brand or its consumers? If you choose the second answer, you are among the vast majority of consumers (92%) who trust their friends and family first.
It’s no surprise that people no longer trust traditional marketing messages. Instead, they want to hear real stories from real people… like themselves. Moreover, this is pretty much how it is in the digital world today.
A customer who adores your products or experiences great customer service will be motivated to spread the word, especially on social media. For his part, his entourage will prefer to hear his testimony before buying, in turn, one of your products. And there you have it, the circle is complete!